UNMAR is a desktop model assembly brand that I co-founded with my wife, Elai. Since 2011, I have been working in interior and architectural design in Guangdong. During the COVID-19 pandemic in 2019, I spent my spare time at home designing various architectural models. The first model I designed was the Kaufmann Desert House, a building originally designed by Richard Neutra in 1946. I recreated it as a massive wooden model approximately 600 centimeters long. We were amazed by the exquisite outcome and believed that much of its beauty stemmed from the architect's original design. Later, I designed models of other masterpieces, such as the Row House in Sumiyoshi, the Farnsworth House, and the Eserio House, and shared them on my social media platforms. Many design students and model merchants contacted me, expressing interest in collaboration and purchase.

Over the next few years, I continued to develop this work in my spare time. Through a deeper understanding of production techniques, user needs, and other aspects, I continuously iterated and upgraded the products. For example, the Row House in Sumiyoshi alone went through nearly 10 rounds of improvements. This process has resulted in products with exquisite packaging, a satisfying assembly experience, and affordable prices.

I believe we are engaged in meaningful work that we are passionate about. In 2025, we officially established the UNMAR brand and launched this product wiki website, hoping to share our products with more people.

Unmar, short for “unmarked,” emerged from my extensive experience in designing architectural models and assembling commercial building puzzles. I gradually realized that rigidly following instruction manuals trapped me in a monotonous cycle: “check number → find corresponding part → retrieve and assemble according to numbered diagrams.” Personally, I rarely rely on part numbers when building models—instead, I prefer locating components directly based on the visual design displayed on the colored box, unless the structure is exceptionally complex.

This prompted me to reconsider: why not minimize or even eliminate these numbering systems altogether? I aim to guide users toward adopting my intuitive approach, as I believe an image-driven assembly process feels more engaging and inherently natural. By reducing dependency on numbered instructions in my latest designs, I hope to offer users a more fluid and enjoyable experience. Moreover, this visual thinking method significantly benefits children’s cognitive development—it encourages them to think like artists from an early age!

• E-Mail:elidesign159@gmail.com
• FaceBook:Elied Eli

以下为中文页面

我是一位建筑与室内设计师，设计公司名字叫以来伊莱设计，这取自我妻子的名字，空闲时我总喜欢折腾制作一些大师的建筑模型，2019年开始，我利用业余时间与个人兴趣创办了无标记拼装模型产品UNMAR，对的，你应该能猜到，UNMAR的由来就是UNMARKED。

之所以采用无标记的说明书，是因为我和儿子一起拼装玩具的过程中，按标记寻找零件如A1,A2,B2,C4…等感觉到复杂与烦恼。我就想为什么不能按图形呢？我能直接按说明书的形状可以找到零件，为什么要那么复杂的按那些数字标记来寻找零件？ 于是我开始尝试设计一些无标记木质玩具，2026年我为UNAMR注册了商标与工厂，UNMAR就这样开始了。

• 邮箱：E-Mail:elidesign159@gmail.com